Thirty years in advertising taught me one thing about change.

People resist it.

Then they learn it. 

Then they can't remember working without it.

I've seen this pattern before. Digital. Social media. Mobile. Branded content. Now AI.

I wrote YOU+ for anyone wondering what AI means for their future. The answer isn't what AI can do. It's what only you can do. AI can generate a hundred ideas before breakfast. It still can't tell you which one matters. That part is yours: your judgment, your curiosity, your taste.

There's a personal reason I believe that. English is my second language. Saying exactly what I mean has always taken work. Less so now. AI didn't give me a new voice. It sharpened the one I already had.

I hope you finish this book more curious, more daring, less afraid. If that happens, it did its job.

Go ahead, give it a go.